Nintendo President Claims That A Wii U Price Cut Won't Solve Anything


As it's been said time and time again, the Wii U is not doing very well. Hardly anyone is buying the system, and that's because hardly anyone is making games for it.

There have been constant calls for Nintendo to do something, and something fast. As well as something dramatic, like a price drop. Something that retailers, the ones actually trying to sell the thing, have been clamoring for.

Some are even going ahead with their own price drops without an official one in place. So how does Nintendo feel about all this? They know there's an issue and believe a price drop will not solve anything.

In an interview with CVG, Nintendo president Satoru Iwata asserts that the price of the console is not the issue, and refers to a very basic and perhaps obvious example.

If the Wii U was indeed to expensive, Iwata argues, then why have they sold more of the more expensive Premium version that the Basic model? If people were truly cheapskates, then the more affordable model should be leading hardware sales, but that's not the case.

So what's the problem here?

"I understand that the real issue is the lack of software, and the only solution is to provide the mass-market with a number of quality software titles."

It's an issue that the rest of the world knows already, but at least Nintendo has made it clear that they're aware of the issue and don't have their heads in the sand like some companies.

So, the next question is, what’s Nintendo doing about this? They have regularly maintained that they’re trying their best to court third party developers, but have also admitted that they need more games of their own on the system to help generated excitement at the cash register as well.

It’s worth comparing the Wii U's success thus far with the 3DS's; the latter had a very rocky beginning, but eventually was able to turn the ship around. Then again, competition is far more stiff on the home console front, especially with the Xbox One and PS4 ready to go at it.

This much is certain, and for better or worse: the current price of the Wii U hardware is not changing anytime soon.

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