Saints Row Producer: Using Porn Stars To Promote Games Was Dumb, Part 4 Will Empower Women

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With Saints Row 4 on the horizon, many are wondering how new publisher Deep Silver will handle the marketing blitz. THQ, the franchise's former publisher, hired a number of porn stars to promote parts 2 and 3, which bothered more than a few people.

Including the people who made the game, as it turns out.

In an interview with Edge Online, associate producer Kate Nelson, had this to say:

“I did not always love how much THQ put an emphasis on porn stars. In Saints Row 2 and Saints Row 3 there was an emphasis on the penthouse girls, and earlier Tera Patrick. I think it’s important in marketing games to make sure that the essence of the game is what’s being marketed, and I think the porn star angle didn’t really fit in with what Saints Row is at heart, which is a parody. We like to poke fun.”

In reference to Tera Patrick, one of the bigger names in the porn business, she was given the title of producer of the game:

Even though it was clearly just for show, Nelson and everyone else at the studio was not impressed:

"Saying that someone who had no industry experience was in a role that is sexualised as a producer of our project, or saying the penthouse girls are our QA staff – I just…I can see the humour in that angle of promotion but for me that’s the line where it gets into reality."

Nelson asserts, throughout the interview, that all examples of sexism in game is purely for laughs. She also notes women as a whole take on a more proactive role in the upcoming sequel:

“I think our game actually does represent women in a positive way, but the press will focus on, oh hey, there are strippers, or there’s a dildo bat – it’s unfortunate from my perspective that that doesn’t come through. Because I hear women talk on panels and they’re like ‘there are no people that look like me in games’. Well, actually in my game [the main character] can look like you as our customization system is so extensive."

But as for why this positive portrayal of women is not coming through:

"We don’t get that across in our marketing or in the press because it’s difficult – we only have 30 seconds to explain.”

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