Eurogamer reports that SEGA has entered into an agreement with the Advertising Standards agency to make gamers away that the slickly-produced trailers don’t necessarily reflect the actual gameplay of “Aliens: Colonial Marines.”
First, we were all expected the Wii U port of “Aliens: Colonial Marines” to tragically slink its way onto shelves sometime in March, but that month has come and gone without word as to the shooter’s status. Gamespot reached out to both SEGA and the port’s developer Demiurge Studios for an update but both were keeping mum. The game, which was released in February for the PS3, Xbox 360, and PC to less-than-great word of mouth (for good reason) but just be a loss that SEGA is willing to cut at this point for the Wii U.
Meanwhile, the trailers for “Aliens: Colonial Marines” might offer some pause for anyone out there still on the fence about picking up the game as SEGA will add a message indicating that what’s in the videos doesn’t necessarily reflect the mess that went to retail. The agreement to add the disclaimer came after Redditor subpardave submitted a complaint with the Advertising Standards Association about the not-quite-representative nature of the trailer which uses in-engine footage from a demo version of the game.
The ASA responded to subpardave, explaining the agreement with SEGA in a letter:
Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played.
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