Hey, did you wake up this morning, log on to Facebook, and then find out one of your friends had put out a hit on you because of your hairy legs? Well, that’s because publisher Square Enix created a Facebook app (and quickly pulled said app) in support of the recently-released “Hitman: Absolution.”
The app, which was supported by a trailer (since pulled), provided a dropdown list of reasons why users might want to put an end to one of their friends and loved ones via the social network. Rock, Paper Shotgun was able to log some of the reasons a user might want to open up a contract including said hairy legs, and any number of reasons someone who puts out hits on their friends would find a lady friend unattractive.
From the original press release for the app from Square Enix PR:
The experience brings the iconic character of Agent 47 to life in a moody, live action video which incorporates the target’s individual information from their Facebook account. Agent 47 tracks them down and pieces together his sniper rifle before assassinating them with cold, clinical precision. Pulling together a collage of their photos, the victim then witnesses their life flash before their eyes.
Despite its seemingly dark heart, the experience has its tongue firmly in its cheek, allowing users to input whatever ridiculous reason they want for their friend to be terminated. Whether it’s their bad taste in clothes or inability to get a round of drinks in, the target is left in no doubt as to their ‘crime’.
Square made all of the appropriate apology sounds:
Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient and could only be sent to people who were confirmed friends. We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done. We’re sorry for any offence caused by this.
“Hitman” really didn’t need this. For one thing, the game is very good and for another, it’s been out for a week already, but if you’re looking for practical reasons beyond how stupid it is to create, promote, and release an app where you can put out a hit on your friends, then I don’t know what else to say.
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