The book is Udon Entertainment's World of Warcraft Tribute, a volume collecting pro and fan art based on WoW and officially licensed by Activision-Blizzard, which the publisher announced during New York Comic-Con.
There's detailed press release on Udon's site, but here's the gist of it: if you have a fantastic piece of fan art based on WoW, starting November 1st, Udon will begin accepting submissions for their hardcover volume. Throughout the next few months, the publisher behind tribute art books for Mega Man, Darkstalkers, and Street Fighter will be gathering the top entries, releasing the completed book in time for San Diego Comic-Con 2013.
The San Diego release will be a limited edition, so if Udon follows their past pattern, we'll see the hardcover exclusive at SDCC with a later, larger print run paperback sometime not too long after.
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