Play The Words With Friends Celebrity Challenge To Help Raise Money For Charity!

Anyone who's played Words with Friends knows how addicting the mobile game can be. Now, we all have a chance to put that letter tile addiction to good use as Zynga recently announced the "Word with Friends Celebrity Challenge" kicks off tomorrow, September 27th.

Celebrities such as Kristen Bell, Sophia Bush, Jonah Hill, John Legend, Snoop Lion, Eva Longoria, Edward Norton and Paul Pierce want you to join their Words with Friends team and help them win a piece of $500,000 for their chosen charity!

Starting today, players can join any celebrity team they'd like. All it takes to support your chosen team is playing the game! Each word played during the tournament will help boost the team's ranking. The higher the rank, the more money that team wins for their cause.

The Celebrity Challenge continues through October 3rd and players can keep up with celebrity matchups by heading over to As part of the unique gameplay experience, players also have the ability to make direct donations to their team's charity thanks to a partnership with fundraising site, CrowdRise.

“We hope that everyone joins in and plays with their favorite celebrity. When it comes to charity, every word counts, and there is no easier way to donate to a good cause then by simply playing a few rounds of Words With Friends,” said Travis Boatman, senior vice president of mobile at Zynga. “We are excited to be working with our founding sponsor American Express for the Words With Friends Celebrity Challenge, and want to thank our celebrities for having fun with our players to raise awareness for their charities."

Adding to the fun, American Express is going to help make every word count by giving away free Word-O-Meters, which measure the strength of your words and help you make the best moves. As soon as you hop into the game and choose a celebrity team, you'll be given 50 free Word-O-Meters. Just make sure you save them until tomorrow so they can be used to help your team!

Take a look at the list below for information on each team's chosen charity:

· Eva Longoria – The Eva Longoria Foundation: The Eva Longoria Foundation helps Latinas build better futures for themselves and their families through education and entrepreneurship. The Eva Longoria Foundation supports programs which help Latinas excel in school and attend college, and works to provide Latina entrepreneurs with career training, mentorship, capital and opportunity. By investing in Latinas, the Eva Longoria Foundation hopes to build a stronger future for our country.

· Jonah Hill and Kristen Bell – Harlem Grown: Harlem Grown is a non-profit organization that partners with the NYC Parks Department, Department of Education and a variety of food advocacy and community agriculture organizations. Their mission is to increase the capacity of communities and students to access nature and green spaces, to engage these communities with nutritional and outdoor educational opportunities and improve access to a wider range of healthy foods while focusing on food justice issues.

· Edward Norton and Sophia Bush – Maasai Wilderness Conservation Trust: The Maasai Wilderness Conservation Trust works to protect the legendary ecosystems and astounding biodiversity of East Africa. MWCT aims to preserve the Maasai way of life through responsible eco-safaris and comprehensive programs in conservation, health and education that directly benefit local Maasai communities.

· John Legend – The Show Me Campaign: The Show Me Campaign works to fight poverty using proven solutions that give people the opportunity to survive, thrive, and succeed. Believing that equal access to quality education is the civil rights issue of our time, the Show Me Campaign promotes education reform in the United States. In Africa, Show Me has worked with Millennium Promise to provide clean water, health care, education and other basic tools that break the cycle of poverty.

· Snoop Lion – The Snoop Youth Football League: Founded by entertainment icon Snoop Lion, The Snoop Youth Football League is a non-profit organization providing inner-city children the chance to participate in youth football and cheer. The SYFL serves children between the ages of five and thirteen, teaching them the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics.

· Paul Pierce – Truth On Health – The Truth Fund: Boston Celtics captain Paul “The Truth” Pierce and his foundation, The Truth Fund, launched The Truth on Health Campaign to help empower and encourage young people to lead healthier lifestyles. The Truth on Health includes an awareness campaign and sustainable programming for young people to live healthy lifestyles – incorporating physical fitness and healthy eating, and encouraging a commitment/pledge of 60 minutes per day dedicated to physical activity.

In addition, players will also have a chance to play a round of Words with Friends against their team's celebrity. Any player who plays five or more words during the tournament will be automatically entered in to the Play A Celebrity Sweepstakes. The winners will be announced on on October 4th.

Word with Friends is available for free via the Apple App Store on iPhone, iPad and iPod Touch.

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