Namco Bandai goes PS3-exclusive with their next entry in the Iron Fist Tournament.
I couldn't help thinking of the 2007 Street Fighter IV announcement trailer while watching this. Like that trailer, this one assumes you're familiar with the characters in the Tekken franchise, and seem to be more interested in creating intrigue than showing off gameplay from the Holiday 2012 release.
In the meantime, there's always the Tekken Hybrid release which collects Tekken Tag Tournament HD, the CG movie Tekken: Blood Vengeance, and relevant to our post here, Tekken Tag Tournament 2 Prologue which allows you to play as Alisa, Xiayou, Jin, and Kazuya for a couple of rounds. The series has gotten a new engine and it seems that, much like SFIV, Tekken Tournament 2 might be trying to reintroduce their franchise to gamers in a big way.
Tekken Tag Tournament 2 is coming to the PS3 during the 2012 Holiday season.