Halfbrick Studios Reveals New Fruit Ninja Plush!

Rovio has done a great job getting Angry Birds plush toys out into the wild and now Halfbrick is releasing a set of Fruit Ninja plush just time for the holidays someone to shove it all the way down to the bottom of your stocking so you can’t get it out.

The set consists of two different plush toys – the fun fruit fact master himself, Sensei, and a watermelon fit with an awesome Fruit Ninja kung-fu headband. Sensei will set you back $15.99 while the watermelon comes in a dollar cheaper (for some reason) at $14.99.  There will also be a “training pack” that includes Sensei and a watermelon going for $29.99 and you can find them at the new Fruit Ninja toy store.

Wait, there’s a Fruit Ninja toy store? Yep, Halfbrick has teamed with online-based Toy Foundry to bring the Fruit Ninja brand beyond gaming and these plush toys will launch the venture with more Fruit Ninja merchandise on the way next year.

“With Fruit Ninja’s universal success, this partnership just developed naturally,” said Phil Larsen, chief marketing officer at Halfbrick. “Our fans are crazy about Fruit Ninja and this is a really fun and charming way to extend the brand outside of games.”

Unfortunately, it looks like the only Fruit ninja plush available from their new toy store, at the time of writing this post, is the Sensei plush. Thankfully, the watermelon and “training pack” are available for pre-order. Halfbrick says they’ll be ready for the holidays so head over to Store.FruitNinja.com and check them out.

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