Valve’s latest “Portal 2” delay looks like a big bump if you consider that the sequel was at one point expected to come out in 2010. If you compare the newly announced April launch date with its previous target launch of February 9, 2011, however, the latest delay of two months doesn’t seem quite so severe — at least that’s the way Valve would like for you to see the situation.
“Portal 2″ will now be slated to arrive on April 20 in North America and Australia and on April 22 in Europe, a Valve representative told Shacknews. The clarification came following a traditionally tongue-in-cheek press release from the company, which proclaimed that the “two month slip not only marks the shortest delay in Valve’s proud tradition of delays, it represents the approaching convergence of Valve Time and Real Time.”
Delays will always trigger groans among gamers, but in a world of industry marketing and press speak that often seeks to spin multi-month release pushes as positive moves that better products and serve consumers’ interests, Valve’s “Colbert Report”-meets-“Futurama” tone that they stick with in their PR makes for a nice spoonful of sugar to accompany their news, even when it’s bad.
And as long as “Portal 2″ development doesn’t spiral out of control to be mentioned in the same sentence as “Gran Turismo 5″ or “Duker Nukem Forever,” I’m sure everyone will be forgiving. (Yes, I realize I just mentioned all three of those games in the same sentence.)
Are you OK with an April release date for “Portal 2″? Do you appreciate Valve’s PR strategy? Share your responses with us in the comment section below.