Ubisoft made good on their plans to bring a new Driver game to E3 this year, but "Driver: San Francisco" won't make it out for the holidays. Originally slated for a 2010 release, the title has now been pushed into the current fiscal year's final quarter in 2011.
"Due to the competitive market at Christmas, 'Driver' — previously scheduled for release during the third quarter — will now launch during the fourth quarter of the fiscal year," a statement from Ubisoft read, according to MCV.
Ubisoft's justification this time around sounds nearly identical to the logic used to justify their delay of "Ghost Recon: Future Soldier," which also had a 2010 holiday launch planned until plans changed in May.
With Kinect and Move vying for consumer spending dollars, the 2010 holiday shopping season could have a lot riding on where that money goes. The marketplace is bound to be crowded with games as well, so if Ubisoft thinks they can market "Driver: SF" to less distracted crowd in 2011, such a move may be their best option.
Are you looking forward to the Driver series' return next year? Do you think Ubisoft made the right call moving it into 2011? Share your responses in the comment section below.