iPhone 4 Issues Hindering Reception, Dropping Bars, Breaking Hearts

UPDATE: Apple released an official statement regarding the reception issues on the iPhone 4:

Gripping any mobile phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone. If you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases.

You should probably buy a case.

Original Story: The folks in the video above were pretty pumped about the launch of the iPhone 4, but they should be a bit concerned about all the reports that have been flooding the internet regarding connection issues on the iPhone 4. The problem, it seems, is that by simply holding a case-less iPhone 4 in your hands, you'll immediately begin to lose reception bars. Uh oh!

Reports from users suffering from connection issues have been flooding in to Gizmodo, complete with video evidence of the issue in action. The iPhone 4 features a unique antenna which is actually built in to the stainless steel band that wraps around the edge of the phone. Unfortunately that's a pretty good place to hold the phone when you're using it, and apparently that's where everything goes south.

One commenter on Gizmodo's post said that they contacted Apple about the issue, and a customer service rep suggested that the person purchase a Bumper, a piece of rubber made by Apple that wraps around the phone, thus preventing direct contact with the antenna. A bit concerning, give that the Bumper costs $30 and shouldn't be a required purchase for people that just put up a couple hundred bucks on a phone. That said, this isn't an official response from Apple regarding the issue, so we're gonna hold off on making any assumptions just yet.

Safe to say, though, that issues like these do take some of the blush off the rose on the launch of the iPhone 4. We'll stay on top of the story and definitely let you know when/if Apple releases a statement about the antenna complaints.