Infinity Ward has arrived at a transition period, for better or worse. Despite all of the petition-sparking criticism that "Call of Duty: Modern Warfare 2" received last year, the game still managed to become one of the most successful launches of all time. In the wake of recent map pack releases and documented lawsuit drama surrounding bonuses and key developer departures, though, Activision and their studio have a PR hurdle to get over as they plot their course for Infinity Ward's next project. The first step appears to be opening up a phone number that you can call to share your concerns.
"You can now call or text (402) 500-0119 to give feedback, ask questions, or just leave a rant thanks to Google Voice," Infinity Ward creative strategist Robert Bowling wrote this week on his Twitter account. "Accessibility ftw!"
As far as how those questions will be answered or processed, that part of the new initiative isn't entirely clear, but just taking the step to open up a line of communication for the kind of complaints that anything Activision/Infinity Ward-related tends to stir up on comment threads lately is a significant one.
How things pan out publicly between Activision and Infinity Ward's estranged employees will undoubtedly go a long way toward influencing public opinion as well. So will rebuilding the studio's senior creative ranks and proving their mettle in their next game. However you feel about them, though, you now have a number to call.
What do you think the future holds for Infinity Ward? Do you plan on calling their voicemail number? Share your opinions in the comment section below.