'NBA Jam' Contest Searching For The Next 'He's On Fire!'

NBA Jam

The voice of Tim Kitzrow is about as synonymous with "NBA Jam" as pushing and dunking, and anyone who ever heard "He's heating up!" called out in an arcade knows that EA Sports made the right decision by bringing him back as an announcer for the franchise's Wii-exclusive relaunch. Equally well-founded is their new contest that wants you to propose suggestions for Kitzow's catchphrase arsenal in the game.

"'NBA Jam' is one of the most popular and culturally influential arcade basketball games ever made, and is widely known for its one-liners like 'Boom-Shaka-Laka' and 'He's on Fire,'" Kitzrow said in a press release. "I am really excited to be a part of the remake and for fans to create the expressions that could become culturally iconic in the years to come."

EA Sports is running the contest through the "NBA Jam" Facebook page, and you can read all of the rules and pertinent legalese over there. The gist is that participants will submit new phrases, 64 will get voted on, and a select few will be plucked by EA and recorded by Kitzrow for the new "NBA Jam." The submission period runs through May 19, and the vote-powered tournament begins on May 25.

Do you plan on entering the "NBA Jam' catchphrase contest? Are you glad that Kitzrow's coming back? Sound off in the comment section below.