Apple Announcement Live - The Truth On The iPad

Apple iPad

Starting at 10am Pacific time (1pm Eastern), Apple will kick off their press conference which will, in all likelihood, reveal the secrets behind the much rumored and anticipated Apple Tablet device. We'll learn the name, the price and all of the fancy apps it'll run. We may even hear about a new age for iTunes, with the rumored iCloud, which would enable people to access their iTunes music from any computer via the Internet.

We're kicking off the Apple Tablet live blog a little before 10am PST/1pm EST, so make sure you stay tuned and be the first to know about the secrets of the Apple Tablet.

10am PST

Show is starting! Here we go!

10:03

Steve Jobs takes the stage, kicking off 2010 with "truly magical products today."

10:03

But first, some updates on current sales numbers. 284 Apple stores, 250 million iPods sold. 140,000 apps in the App Store, 3 billion downloaded.

10:04

Apple has been focused on 3 product lines for mobile (laptops, iPods, iPhone).

10:05

Pic of Moses holding up the tablet of the 10 commandments with a quote from the WSJ. Um...quite the statement.

10:08

Before he discusses the tablet itself, he's going to talk about the introduction of the iPhone 3 years ago.

10:09

Is there room between a smartphone and a laptop? Something that handles Email, Photos, Videos, Music, Games, eBooks?

10:10

OFFICIAL NAME: The iPad.

10:12

Jobs pulls out the iPad. About the size of an 8.5 x 11 piece of paper. "Very thin."

10:13

On-screen keyboard, accelerometer control for landscape or portrait mode, just like the iPhone. "It is the best browsing experience you’ve ever had."

10:14

Interface very similar to the iPhone, but bigger. Flick and touch controls throughout.

10:15

New version of iTunes specific to the iPad, flick controls.

10:16

Opening Apple.com with the Safari browser. Goes over to Fandango to buy movie tickets. All with touch controls. Zoom and swipe, just like an iPhone. Multi-touch controls, predictably, with heavy pinching and swiping.

10:19

Showing off email now. Clicking compose brings up on-screen keyboard. Do you have to hunch over this thing to type?

10:20

Jobs is typing on his lap, slightly hunched. Not quite as natural as a laptop, but pretty close.

10:22

Cross-platform support, works with PC and Mac. Showing off new iPhoto, looks a lot like iPhone image browsing experience.

10:23

Now onto iTunes. Showing off album cover view, swiping through album covers. Tap individual cover to bring up songs in that album, tap song to play.

10:24

iTunes store, selling movies, TV shows, audiobooks.

10:25

Calendar and maps. Maps has Google street view and location sensing.

10:27

Steve Jobs starts playing a scene from the newest "Star Trek" movie. When in landscape mode it doesn't take up the whole screen, with black around the edges of the movie.

10:29

Episodes of Modern Family for sale in the iTunes store. Woo.

10:30

iPad Stats:

9.7 inch display

Touch screen

1.5 pounds, .5 inches thick

1 ghz apple A4 chip, 16 to 64 GB flash storage

WiFi 802.11n

Bluetooth 2.1 +EDR

Speaker, Microphone, 30-pin connector

Accelerometer & Compass

10 Hours of active battery life, 1 month of battery life on stand by

Earth-friendly!

10:32

Can run all iPhone apps without any software modifications. That means plenty of games at launch!

10:35

iPhone apps can be played in small, standard size or can be expanded to fill the whole screen. iPad specific apps can fill the whole screen without scaling, though.

10:37

iPad SDK available at Apple.com. New section of the App Store dedicated to iPad apps.

10:38

Gameloft showing off some of their new games. Halo-esque FPS, NOVA, being shown.

10:41

Discussing the New York Times now. NY Times app, looks like the the layout of the paper. Embedded video in some articles.

10:44

Showing off the Brushes app next. Basically Photoshop with image editing, layers, painting, and so forth. All with touch controls. Available at launch of iPad.

10:47

Travis Boatman from EA is on stage showing off some new games. Need For Speed Shift being shown off.

10:52

iBooks is next. This is where Apple tries to take on the Kindle.

10:54

Like a digital bookshelf/store, five major publishers attached so far.

10:57

iBooks store interface just like iTunes. Customer ratings/reviews, browse by genre. Turn pages by swiping, just like a real book.

10:59

Moving on to iWork for the iPad. Spreadsheets! Powerpoint! Ok, enough with the iWork. How much is this thing gonna cost?

11:05

Moving on to Pages...still in the iWork package. Gallery of different documents being shown. Yeah, not super thrilling at present.

11:09

You can make spreadsheets of your kids soccer team, determining just who you should cut. All from the field! That's just cruel.

11:11

iWork demo is over. Charging $30 for full iWork package, or $10 for each app.

11:13

Every iPad has WiFi support, some models have 3G support.

11:15

Pricing on 3G data plans:

250MB per month for $14.99

Unlimited per month for $29.99

Data plan with AT&T, free use of AT&T WiFi hotspots

No contract, cancel anytime

11:16

3G models are all unlocked, use new GSM micro SIM cards

11:17

"What should we price it at?"

11:18

iPad Prices

16 GB - $499

with 3G - $629

32 GB - $599

with 3G - $729

64 GB - $699

with 3G - $829

11:23

Showing off attachments now. Dock available. Also a dock with a real keyboard attached.

A case which lets you stand the iPad up at a good viewing angle without having to hold it.

11:27

Apple wrapping up all the info on the iPad. Thankfully you can just scroll up.

11:31

Steve Jobs returns to the stage with enthusiasm.

11:32

"Our most advanced technology in a magical and revolutionary device at an unbelievable price."

11:34

And that wraps up the live blog. Hope you've enjoyed it! We'll have video and official pics of the device shortly.