EA Name-Dropped As Apple Tablet Collaborator


That Apple press conference on January 27th that's rumored to be the launchpad for a reinvented Tablet PC may very well include some work by Electronic Arts. The company was lumped in with a stack of media giants including the New York Times Co., Condé Nast Publications Inc., CBS Corp. and Walt Disney Co. on a list of behind-the-scenes collaborators working to harness the unofficial iPad's capabilities.

EA has been working with Apple to optimize the tablet's gaming abilities, according to an unnamed source speaking to The Wall Street Journal.

It's worth noting that the article names several publishers apiece when it's citing Apple's early partners for news, magazine and TV content, but when it comes to gaming, EA is the only one mentioned. That doesn't necessarily mean that Apple hasn't spoken with anyone else, but EA seems to be ahead of the pack. That makes sense considering how big of a presence the publisher already has on the App Store for iPhone and iPod touch games. If and when the iPad appears, it will be interesting to see if other publishers like Ubisoft and Capcom enter the new arena with equal interest and footing.

Do you think EA sounds like a partner for Apple as they presumably move toward releasing their iPad? What other companies would you like to see representing if the new tablet has a games capability at launch? Share your thoughts in the comment section below.

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