EA said that their relationship with Tiger Woods wouldn't be going away anytime soon, despite predictions to the contrary. If the status of "Tiger Woods PGA Tour Online" is any indicator, they're sticking to that story.
"For the past month, we have watched the Tiger Woods story play itself out while several of his sponsors have stepped away from the golfer," EA Sports president Peter Moore wrote on his EASports.com blog yesterday. "['Tiger Woods PGA Tour Online'] has been in closed beta for eight months, with more than 75,000 people playing and participating."
In other words, EA Sports still has a major launch with Tiger's name attached to it, and they aren't taking any visible steps right now to distance themselves from him. In fact, Moore went on to clarify that their endorsement relationship stands.
"Our relationship with Tiger has always been rooted in golf," Moore wrote. "We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer."
So there you have it. It looks like EA is putting their money where their mouth is and keeping Tiger's name around a while longer.
Do you think EA is making the right decision to keep Woods' name on their games? What would you do in their place? Share your thoughts in the comment section below.