James Cameron has caught some flack for the bad habits of the characters in his hit CGI flick, "Avatar." Sigourney Weaver's character, Dr. Grace Augustine, is seen smoking in several scenes throughout the movie, usually when staring at a computer screen or screaming at greedy industrialists. The anti-smoking-in-movies website, Scene Smoking, was none too happy about the deed, giving "Avatar" a rating of "Black Lung."
James Cameron spoke to the New York Times about why the character smokes. Apparently there's a bit more than "it made her look cool."
"...from a character perspective, we were showing that Grace doesn’t care about her human body, only her avatar body, which again is a negative comment about people in our real world living too much in their avatars, meaning online and in video games."
That's quite a statement coming from someone who so avidly supported the video game based on his movie, but I guess he's not making a judgment as to whether treating your real body like crap is a good or bad thing. Treating gamers' avatars like crap, as experienced in "Avatar: The Game," is apparently fine, though.