Nintendo: ‘GTA: Chinatown Wars’ Frustrating Sales Due To Marketing (Or Lack Thereof)

So it’s been 8 months since “Grand Theft Auto: Chinatown Wars” released on the Nintendo DS, and, despite critical acclaim, the sales still haven’t picked up. I spoke with Cammie Dunaway, the EVP of sales and marketing for Nintendo of America, about why she thought the game didn’t come close to the numbers you’d expect from a “GTA” title. For her it’s a simple case of marketing, and that not enough long-term marketing support was placed on the title. You can check out the clip from the interview above.