Up until this point "Lite" purchases from Apple's App Store needed to be exited in order to go back and purchase a game's fully loaded big brother. A change of policy has shifted those constraints, however, and iPhone and iPod touch gamers can now expect to see in-game buttons that immediately initiate purchases.
"In App Purchase is being rapidly adopted by developers in their paid apps," Apple told developers in an email, according to Daring Fireball. "Now you can use In App Purchase in your free apps to sell content, subscriptions, and digital services."
That's a real game-changer for developers as well as players, who should be seeing new functionality features in their purchases as a result.
"You can also simplify your development by creating a single version of your app that uses In App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app," the email explained. "Using In App Purchase in your app can also help combat some of the problems of software piracy by allowing you to verify In App Purchases."
Hopefully this won't mean that the floodgates have been open for junk DLC, which could be a plausible consequence. Developers who understand their customers should know to stay clear of that road, but since the change went into effect immediately we should all find out very soon.
Do you think Apple made a smart decision opening up to in-game purchases? How do you think this will change iPhone gaming? Share your reactions in the comment section below.