People are willing to pay more than you might think to be unique online.
“Perfect World International” was able to charge $50 for a giant snake mount called “Ancient Boa.” A mount is an MMO term that refers to a creature you can ride. “Ancient Boa” was only available for two weeks in “Perfect World.”
But people paid. “Perfect World” is otherwise free-to-play, however. Unlike traditional MMOs in North America and Europe that work on a month-to-month subscription model, “Perfect World” charges nothing for access to its content, instead relying on players purchasing convenience items and costumes.
Put yourself in their shoes, “World of Warcraft” players. Would you pay $50 to be unique?
BlizzCon 2009 Announced, Bigger Than Ever