Nintendo president Satoru Iwata announced in Tokyo this week the the company has sold nearly a third of a million copies of "Wii Fit" in the U.S. just last week -- one of the most extraordinary sales stats I've seen in a long time.
During a third-quarter address to investors earlier this week in Tokyo, Nintendo president Satoru Iwata produced an extraordinary chart, demonstrating the sales of "Wii Fit" over the last several weeks in the U.S. and Japan.
Here's his explanation for the incredible data the chart shows:
In general, December is the month when the largest number of software is sold in a year, and software which launch at the end of a year show a significant decline in sales at the start of the new year. In the case of typical Nintendo titles, January sales are often 20 to 30% of the preceding December sales. Wii Fit, however, is clearly showing exceptional sales transitions. Last week in the U.S., more than 300,000 Wii Fit software were sold, which is an unbelievable figure with the year-end sales season already over. When we compare the 4 weeks in this January with the same 4 weeks in December 2008, American sales level of Wii Fit in January is more than 75% of December and Europe is keeping more than 40% pace.
As of the end of 2008, Nintendo already shipped more than 14 million Wii Fit. We are still expecting growth in Wii Fit Sales. Also, such other titles like Mario Kart Wii are showing continuous strength in sales in 2009.