EA Chief Assesses Performance, Future Of ‘Spore,’ ‘Mirror’s Edge’ and ‘Dead Space’

EA tried a lot of new games this year. What did the head of the company think of them?

Here’s EA CEO John Riccitiello speaking on an investors conference call today to report lower-than-expected revenue for the company’s financial year. A financial analyst asked Riccitiello what he thought of EA’s 2008 original games:

“We’re very pleased with a lot of our new franchises this year. We think ’Spore’ has established a strong base for being an ongoing franchise. We think the same of ’MySims.’ ’Dead Space’ looks like a long-term big winner for us. We expect ’Warhammer’ will continue to perform very, very well, it’s life measured in multiples of years, not multiples of months. ’Mirror’s Edge’ is one that was very strongly reviewed. That one’s going to go forward, we’ll probably look at some issues around the design to make sure a strong [intellectual property] is married with strong business. …

“We did manage to put quality and innovation on the board in 2008 and we’re very proud of that. Many times what happens with a new intellectual property is the first edition doesn’t generate the units that subsequent editions can generate. And I would argue that in this particular year the consumer might have been more reticent to take risks than they otherwise might be. It was a very crowded holiday.

“I think we’ve established value for EA and value in our franchises and things we can build on for the future.”

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