Does This Sticker Indicate An 'Avatar' Overload Problem?

Yesterday, we received a new "Avatar: The Last Airbender" DS game in the mail called "Into the Inferno."

That in itself is not out of the ordinary; we get "Avatar" games pretty often. In fact, we got the PS2 version of the same game a few weeks ago. But this DS version is different; it has a sticker that says "New Game For 2009" on the box.

What does that even mean? Should we not play the game for two more months? Or has THQ identified a problem of "Avatar" fans not knowing which "Avatar" games are new?

I feel the same goes for "Naruto" games. What do you think?