PC Publisher Explains Why They’re Letting People Share Copies Of Their Game

Companies are getting more and more experimental with their DRM these days.

For example, if you want to try out CDV Software’s RPG “Sacred 2,” there’s no need to download a demo or considering browsing a torrent site.

CDV is happy for you to try out the full game — for free. The catch? You need access to a friend’s copy of “Sacred 2″ and it only lasts for 24 hours. But for a single day, you’d have unlimited playtime with the full version of “Sacred 2,” including online multiplayer.

This feature applies to copies of “Sacred 2″ purchased both at retail and downloaded online. But won’t this just lead to people cracking their shared copies?

“Nothing is, of course, uncrackable in the world of video games,” explained CDV director of marketing and PR Mario Kroll to MTV Multiplayer over e-mail. “Our intention is not to build Fort Knox (and thus surely irritating paying, legitimate customers), but instead to offer a sensible sharing solution that works for publishers and gamers.”

“Surely there will be cracks and unlock solutions,” continued Kroll, “but we’re hoping that by extending the spirit of sharing and trying to be really unobtrusive in our approach, that consumers will do the right thing and reciprocate by paying for a high-value, high-quality game. I think with this approach, if it can be proven a success story, it will encourage other publishers to follow suit, rewarding those consumers that are fed up with other, overly draconian copy protection schemes impacting their enjoyment of games they bought.”

Sounds like a gamble — will it pay off? Could you imagine if Microsoft let you install “Gears of War 2″ on your buddy’s Xbox 360 for 24 hours?

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