Nintendo’s exercise game appears to be in very short supply.
Exhibit A: A mom walks up to me on the street, desperate to track down “Wii Fit” (possibly wants the one I’m holding?). She tells me she’s looked in so many stores and can’t find a copy.
Exhibit C: An MTV on-air veteran was recently struggling to procure a store-bought copy of “Wii Fit’ for a birthday party and had to borrow my copy.
Exhibit D: No online retailer within Google’s very wide reach has it in stock for regular retail price.
What could the folks at Nintendo tell me about this shortage, why it exists and when shoppers can expect to find it in stores again?
This is the statement I received last night from a Nintendo spokesperson:
“Nintendo had a substantial supply nationwide for launch, though some stores saw spot shortages due to unprecedented demand for this unique product. The consumer response to ’Wii Fit’ at launch was historically exceptional when compared with peripheral-based video game products. We are providing retailers with a constant supply of ’Wii Fit,’ so you should see a regular supply of ’Wii Fit’ on store shelves as we move through the summer and into the holidays.”
According to the NPD sales tracking group, “Wii Fit” sold more than 369,600 copies in the U.S. in July. How did those people find them?