EA Chief: Slow-Starting Wii ‘Boom Blox’ Is Video Games’ ‘Dark Side Of The Moon’

The critically-acclaimed EA Wii game “Boom Blox” is not a failure commercially, EA CEO John Riccitiello told me yesterday during an interview in his company’s E3 booth regarding the state of the games publisher. Instead, it’s a success with Pink Floyd potential. And he’d even like to do a sequel.

Here’s our chat about that topic. The rest of my E3 interview with him will run next week.

MTV Multiplayer: “Boom Blox” is a lot of people’s favorite Wii game so far. But a lot of those same people have been looking at the sales figures, seeing that only 60,000 copies were sold in the first month, and I need to know what you were expecting in terms of performance for “Boom Blox.” Are you as worried or panicked as some of these fans are about what “Boom Blox”’s success — or lack thereof — means?

John Riccitiello, CEO of Electronic Arts: First off, we had a week’s sales with no advertising. Last time I checked MTV wasn’t a financial network, but .. it met our expectations. “Boom Blox” was a competent seller in the month it was introduced and only had a week of sales without advertising. So it’s doing actually quite well. We haven’t announced a sequel, but I would tell you that I certainly am curious [about doing one]. It’s a hit title.

Multiplayer: So everything you guys were doing in terms of making “Boom Blox” — making an original game for the Wii — is still something you guys feel will work? This is not a sign to EA that “Boom Blox” wasn’t the right direction?

Riccitiello: Given that you come from a music network, I think “Boom Blox” is going to be the “Pink Floyd’s ’Dark Side of the Moon’” for games. It’s going to last a long time. I think it’s going to be a favorite for a long time. If you haven’t picked it up there’s really nothing like it out thereā€¦ frankly I’m addicted to it. My kids are into it. It’s a great title.