Car 40 in the NASCAR Sprint Cup Series, driven by rookie Dario Franchitti, has run out of gas. Not even a "Guitar Hero" sponsorship could save it.
Just two weeks ago, retailer Target and Activision announced a co-sponsorship of number 40 to celebrate the release of "Guitar Hero: Aerosmith." Ironically, NASCAR.com reports the car was cut due to a "lack of sponsorship funding."
“I love video games and actually have versions of 'Guitar Hero' that I play on my bus and at home," said Franchitti in a press release last month. "To have Target, Activision and Aerosmith on my car for the New Hampshire race is pretty cool.”
Maybe we have a new "Madden" curse on our hands. Or maybe "Guitar Hero"'s sponsorship money just came too late in the game for Franchitti. Honestly, I don't know much anything about NASCAR.
MTV Multiplayer NASCAR fans (if you exist!), what do make of this news?
[Image Courtesy of NASCAR.com]