‘Pwned.com’ Weighs In On ‘Pwnage’ Trademark Attempt

If you worked for Pwned.com and someone was trying to trademark Pwnage how would you feel?

Kotaku started this week off with some interesting news: a company in Finland called FutureMark is trying to trademark the word “Pwnage.”

In response, well, that company in Finland got a lot of flak. They tried to defend themselves — “we want to protect ourselves from squatters.”

As this all went down, I wondered: what could I add to this discussion?

Enter my occasional e-mail acquaintance Aaron “Bluewolf72” Molloy, who recently dropped me a line to tell me he’s working for a new Facebook/MySpace-style gaming social network called Pwned.com.

Well… who better to talk to about this? If you worked for Pwned.com and someone was trying to trademark Pwnage how would you feel?

Aaron went to work, and wrote a post. In it, he gave the company a dressing down. Here’s an excerpt (though I encourage you to read the whole thing):

Could you imagine if this passes, we’ll have to come up with other words to use…how does, “You Got Crowned” sound? Hey, I never said my jokes were funny. But seriously, I hope this sad public relations attempt fails.

All well and good, but I needed to know where Pwned.com stood on trademarking another word. Forget about “pwnage.” What about “pwned”?

The site doesn’t have it trademarked yet. But this is what I heard back from Andy Briggs, who started Pwned.com last November:

“PWNED.com is a site for gamers pure and simple. We never felt the need to trademark the word we never created. We do this for fun. We are looking into our options because of this.”

He’s “looking into options.” FutureMark, do you see what you started?