Video Exclusive: Nintendo’s Reggie Fils-Aime (Part Two) — Does Nintendo Favor Japanese Gamers And Developers?

DS Cookbook

On Monday we presented part one of my interview with Nintendo of America president Reggie Fils-Aime. In that interview, Reggie and I talked about stuff I'm sure he expected to discuss.

Today I've got part two, in which I threw some curveballs.

There's video after the jump, but first I need to set this up:

Ever since the DS came out -- in America first, ironically -- I noticed that Nintendo seems to heavily focus development efforts on the Japanese market, making games and non-games that click with Japanese consumers without pushing any similar initiative outside of Japan.

Nintendo is a Japanese company, so this emphasis is no great shock. But I've been struck by how uneven the balance is. I needed to ask Reggie about this.

Before the interview that you can see below began, I listed for Reggie a list of Nintendo-made DS titles tailored for the Japanese market, some of which certainly seemed suitable for the U.S. audience, some not so much...

  1. Tingle Adventure (I didn't use the full name of this adventure starring the "Zelda" series goofiest character, which is "Freshly Picked - Tingle's Rosy Rupeeland")
  2. The Talking Cookbook (It's really called "Shaberu! DS Oryouri Navi"
  3. "Jam With the Band" (This is a rhythm game I imported for the DS in early 2006. It's great fun, and was given an English title for possible release. Then it didn't come out. It's called "Daigasso! Band Brothers")
  4. "Jump Superstars" (This is a "Super Smash Bros." clone starring popular Japanese comic book characters)
  5. Dictionary (It's actually called "DS Easy Dictionary" and was a best-seller in Japan.)

  6. English Training (Full title is "English Training: Have Fun Improving Your Skills!")
  7. Kanji Training (It's actually called: "Kanji Sonomama Rakubiki Jiten."

I wanted to know why non-Japanese gamers don't get as many specialty titles from Nintendo. I also ran through a long -- but by no means exhaustive -- list of games developed by Japanese independents but published by Nintendo. You'll hear that one in the video.

We also talk Wii Ware. Here goes...

Check back later in the week for the third and final installment with talk of "Manhunt 2" and Reggie's need of an assistant.