It's Bad Robot viral video time once again. A mysterious tease, fashioned in the style of the "Cloverfield" campaign, has popped up over at Entertainment Weekly with essential no information, other than the fact that it comes from J.J. Abrams' mystery box factory.
The video comes with a title, "Stranger," and a score that sounds similar to the piano chords Michael Giacchino provided for "Lost," playing over a mysterious narration.
"He arrived knowing nothing of himself," the narrator says as the camera shifts from the stars to the sea. A scraggly haired man stands up in the surf and pulls at the cut binding around his wrists. "Who is he? Soon he will know, because what begins at the water shall end at there, and what ends there shall once more begin."
"This is what happens. Men become lost." Did he say "lost"?!?!?
There's a little more narration, and then a guy with a sown up mouth comes into frame with a lantern before a title card promises "Soon he will know."
So what is all of this?
First of all, you should probably get any fledging idea of an insanely early "Star Wars" viral campaign out of your head, no matter how easy it is to hope for that.
A lot of ideas have been bandied about. (EW's Jeff Jensen gave his take.) Everything from Abrams' book project to the Rod Sterling screenplay and Bad Robot's upcoming collaborations with Valve have all been suggested, but without anything solid in this teaser, those are all guesses.
As the video suggests, we should know soon, so stay tuned. Until then, tell us what you think it is.