Watch The 'Don Jon' TV Spot Ahead Of Guys' Choice Premiere

Don Jon, the title character in Joseph Gordon-Levitt's directorial debut, is a total man's man and knows a dime when he sees one. He's got his regular group of boys, a sweet ride — oh, and a serious porn addiction.

The film made a big splash in January at the Sundance Film Festival, and now "Don Jon" is heading to theaters on October 18. In the lead-up to the premiere, a new TV spot for the movie is premiering at Spike TV's Guys' Choice Awards, airing tonight at 9 p.m. ET/8 p.m. CT.

The man, JGL himself, will also be on hand to present the award for Most Manticipated Movie of the summer to his DC Comics brother-in-arms, "Man of Steel."

"Don Jon" opens in theaters on October 18.