Someone at the Audrey Hepburn estate is playing fast and loose with the late actress’ image. First, there was that Gap commercial that repurposed Hepburn’s dance sequence from “Funny Face,” and that caused a surprising amount of backlash. Oh, if those angry few could have known what the Galaxy chocolate company were about to do.
The chocolate company, which mostly operates in the UK, the Middle East, and India, has released a new ad that literally reanimates Hepburn and casts her as a romantic, candy-loving protagonist. With a combination of live-action footage and “Benjamin Button” face graffing, the ad achieves some serious uncanny valley action that impresses and horrifies in equal proportion.
Check out the ad after the jump!
Regardless of how you feel about the commercialization of Hepburn’s image — and if you think this is a new concept, you haven’t been in a college dorm strewn with “Breakfast at Tiffany’s” posters recently — or the quality of the effects, which is about on par with Jeff Bridges in “Tron: Legacy,” how you feel about bringing dead movie stars back to life is worth considering.
How long is it before we have a film starring one of these CGI clones? Are we that far away from watching another Marilyn Monroe or Audrey Hepburn movie? With the level of interest this ad has already generate, we could be on the cusp of a new type of nostalgia filmmaking.
What do you think of the Audrey Hepburn ad? Does this technology excite you or freak you out? Let us know your thoughts in the comments below and on Twitter!