The Super Bowl will take place in just six days, and film studios are giving us an early taste of their game day plans. According to a new report, Disney, Universal and Paramount have all purchased time slots from CBS to promote their upcoming movie slate.
As Deadline points out, a 30-second TV spot during the Super Bowl costs $4 million. Apparently these movies are worth the cost, because the site is reporting that six films are going to be promoted throughout the broadcast of Super Bowl XLVII on February 3.
Disney has already unveiled a 10-second sneak peek at its 63-second “Oz: The Great and Powerful” TV spot. It’s basically the sparknotes version of the movie’s plot, but should be enough to get fans who don’t know a new “Oz” film is on the way intrigued. The studio also has a 90-second “The Lone Ranger” trailer coming our way and a 60-second “Iron Man 3” promo. Fingers crossed we’ll get some new footage for all movies involved.
Of course, the trailer we’re most excited to see is the 30-second ad for J.J. Abrams’ “Star Trek Into Darkness.” Paramount didn’t fork up quite as much money as Disney did to give its promos more screentime, but we’ll be happy with the “Star Trek” sequel teaser as long as we get at least one more new scene to obsess over. Paramount also has a 30-second “World War Z” commercial on the docket.
Last but not least, Universal has paid for a 30-second TV spot for “Fast 6,” the latest “Fast and the Furious” movie. Of all these films that are being promoted, “Fast 6” seems to be the best suited for the testosterone level of the Super Bowl, so expect that trailer to be pretty action-packed.
Which of these Super Bowl commercials are you most excited to see? Which movie do you wish a studio had promoted on game day? Let us know in the comments section below or on Twitter!