New Zealand Tourism Draws ‘Hobbit’ Fans With ‘100% Middle-Earth’ Campaign

New Zealand is a beautiful place. This is something we’ve known for years. But when Peter Jackson filmed his “Lord of the Rings” trilogy in his home country more than a decade ago, people started visiting New Zealand for a whole new reason.

We’ve always wished that Middle-Earth could be a real place, and Jackson’s films seemed to make that wish become a reality. Now that Jackson is filming his new “The Hobbit” trilogy in New Zealand as well, it seems as though the country is embracing the fantasy world it has now become associated with.

New Zealand Tourism has released a new promotional video touting it’s connection to “The Lord of the Rings” films. “100% Middle-Earth,” the video claims. “100% Pure New Zealand.”

Embedded from