In the few days leading up to Comic-Con, viral campaigns for featured movies have become more and more common in recent years. This year, the "RoboCop" reboot got a jump on the competition over the weekend by releasing an ad for Omnicorp and its new product line.
For those unfamiliar with the mythos of RoboCop, Omnicorp is the evil corporation that creates the titular cyborg but hopes to exploit him for financial gain.
The recently released viral video contains a blink-and-you'll-miss-it look at the character design for the newest version of RoboCop, as played by "The Killing"'s Joel Kinnaman.
Check out the video after the jump!
The viral ad contains an ever-so-subtle reference to the RoboCop character, or as he's referred to in the commercial, the RC-2000.
The RC-2000 is "where human resources meets robotic engineering," the ad says. "The RC-2000: the next generation in defensive products."
What did you think of the "RoboCop" viral video? Let us know in the comments below and on Twitter!