by Rachel Molino
“The Girl With The Dragon Tattoo” has adapted Swedish author Stieg Larsson’s crime thriller novel of the same name in a perfect cacophony of white hot director David Fincher, newly most-sought-after score master Trent Reznor and fan-approved leads Daniel Craig and Rooney Mara. The film, which features Mara as a tormented computer hacker, probably doesn’t need a real hand in the hype department, but it certainly is appropriate that a Tumblr site helms its viral marketing campaign.
MouthTapedShut.com, the as of yet unofficial viral marketing hub for the “Girl With The Dragon Tattoo,” has posted a new poster — just as striking as the first one we saw, albeit for different, less naked reasons.
Distinctly infused with notes of 40s-era noir, projected on a bleak snowy landscape and topped with a sharp-edged font, the poster has as much style as the ultra stylish film deserves. Updates, in both picture and video form, already come at a rate of about one per day at the Tumblr, and are likely to speed up the closer we come to the thriller’s December 21 release.
Ironically, those who have remained unexposed to Larsson’s novels and Swedish film adaptations will have to wait until the snowy season for the mysteries of “Girl With The Dragon Tattoo” to “come forth in the thaw.”
Which “Girl With The Dragon Tattoo” poster do you prefer? Have you seen any of the Swedish film versions? Let us know what you think in the comment section or on Twitter!