‘The Help’ Wins Third Straight Box Office Weekend

FROM MTV MOVIES: Word of mouth about a movie based on the written word proved powerful yet again as “The Help” clung to the #1 spot at the box office for the third consecutive weekend. The four-day Labor Day weekend is traditionally slow for movie theaters, and while this one was no exception, the ensemble picture based on Kathryn Stockett’s debut novel took in another $19 million, according to estimates.

“The Help” debuted at #2 (behind “Rise of the Planet of the Apes”) a month ago but has topped the box office each week since. With a $123.4 million domestic gross against its modest $25 million budget, “The Help” movie is a smash just like the novel. The last movie to hold onto the #1 spot for three consecutive weekends was filmmaker Christopher Nolan’s acclaimed mind bender “Inception.”

One of the ensemble castmembers from “The Help,” relative newcomer Jessica Chastain, turned up as part of the ensemble in the weekend’s #2 movie as well. “The Debt” is a remake of a 2007 Israeli film called “Ha-Hov” and features Chastain in flashbacks as a character played by Helen Mirren.

Read the full story at MTV Movies!