The “Super 8″ marketing campaign employed many of the tactics used to promote 2008’s “Cloverfield,” which was produced by “Super 8″ writer/ director J.J. Abrams. The movie stars a cast of relative unknowns and features a plot that was largely kept hidden in the trailers. Abrams devised “Super 8″ as something of an homage to the work of Steven Spielberg, who served as producer.
Reviews have been largely positive. “For all its obvious touches of Spielbergia, ’Super 8′ feels a whole lot like ’The Iron Giant’ meets ’Stand by Me,’ ” wrote FEARnet’s Scott Weinberg.