Alas, a pair of romantic comedies proved to be no match against Thor’s power. “Jumping the Broom” opened at #3 with $13.7 million, while “Something Borrowed,” based on Emily Giffin’s best-selling novel, is in fourth place with $13.1 million. Co-starring rom-com veteran Kate Hudson, “Borrowed” was far behind the $21.1 million her “Bride Wars” took in when it opened in 2009, or the similar numbers generated by “Fool’s Gold” the year before.
“Thor” launches a potential franchise for Disney-owned Marvel Studios and serves as yet another piece of the comic-book-like continuity tapestry leading to 2012’s “The Avengers.” That ambitious movie recently started shooting and will unite Thor with Marvel heroes like Iron Man (Robert Downey, Jr.), Hulk (Mark Ruffalo) and Captain America (Chris Evans), whose own movie arrives on July 22. “Thor” benefited greatly from the critic-approved charisma of newcomer Chris Hemsworth in the title role and the Shakespearean sensibilities of director Kenneth Branagh. Technology didn’t hurt, either, as roughly 60 percent of the film’s business came courtesy of 3-D.