Snoop Dogg Embraces The Dark Side, Marches To The Beat Of ‘Star Wars’ Sneakers

New York City’s Times Square was home to quite the circus yesterday morning. Whether you know it or not, Adidas just launched a line of “Star Wars” branded sneakers. Yes, my inner geek is howling with joy.

To celebrate the launch of this new line, Adidas staged a promo campaign yesterday in the Big Apple. A cadre of Imperial Stormtroopers led by the Dark Lord of the Sith himself, Darth Vader, marched on the Foot Locker in the heart of Times Square with rapper Snoop Dogg along for the ride. There was no news per se, but there were a wealth of photo opportunities. You can check out a few views of the action by clicking the image below.