by Perri Nemiroff
Promo Police is back for round two. The lineup pits indies “HIGH School” and “The Yellow Handkerchief” up against Hollywood heavyweights “Green Lantern,” “Iron Man 2,” “Alice in Wonderland,” “The Last Airbender” and “Wall Street 2.” As the end of the month approaches, the force is looking to make quota. This week’s offenders unfortunately won’t boost the stats. Some are facing minimal charges, but the rest are proudly exonerated and set free for your enjoyment.
Concept Art: “Green Lantern”
The Good: The FX folks responsible for these images are taking their job very seriously in multiple senses of the word. First, they’re very accurate portrayals of the popular comic book characters. Secondly and more importantly, they have an ominous undertone suggesting “Green Lantern” could be a more serious superhero film like “The Dark Knight.”
The Bad: Tomar-Re and Kilowog can scowl all they want; when you’ve got faces like that people are bound to giggle.
Promotional Power: Does anything regarding “Green Lantern” not have promotional power? Check it out here.
Posters: “HIGH School”
The Good: Both posters take the movie’s amusing plot and run with it. The imagery is innovative and pleasing to the eye, the title and cast bold and prominent and the tag lines are guaranteed to make you crack an innocent smile.
The Bad: Where’s the release date? It should be a crime to promote a film with a fun concept, promising Sundance buzz and awesome posters without a date to look forward to.
Promotional Power: These are as potent as they come. There’s no way you can pass this artwork on the street without doing a double take, let alone to be curious about the film. Check them out here and here.
Music Video: AC/DC’s “Back in Black” - “Iron Man 2”
The Good: Combining the Stark expo scene with footage from the AC/DC concert is effective.
The Bad: The novelty wears off quickly. If you aren’t into AC/DC the only things holding your attention are the “Iron Man 2” clips. The problem is we’ve seen them all before.
Promotional Power: AC/DC Fans – Strong, Everyone Else – Zero. Check it out here.
Clips: “The Yellow Handkerchief”
The Good: Kristen Stewart, William Hurt and Maria Bello. These are three people who don’t need to do anything to attract your attention. Eddie Redmayne, on the other hand, is a lesser known actor, but manages to make a striking impact in just a few minutes of film.
The Bad: All five clips are major snoozers. There are some promising elements in each, but you’ll have to put some effort in to find them.
Promotional Power: Minimal. All intrigue comes from the impressive cast, not from the actual footage. Check out all five here.
Featurette: “Alice in Wonderland”
The Good: Short and sweet is a beautiful thing as is all of the footage shown in this featurette.
The Bad: We’re getting way too much of a good thing. There haven been countless trailers, images, behind-the-scenes looks and featurettes for “Alice in Wonderland.” We’ve got to get sick of them at some point. Right?
Promotional Power: As powerful as the Queen of Hearts herself. We may be drowning in “Alice” promos, but it’s kind of fun! Check it out here.
Posters: “The Last Airbender”
The Good: The two character posters will look spectacular hanging beside each other from the theater rafters.
The Bad: They’re far less effective individually. It looks like Aang is wielding an enormous cigarette rather than harboring the power of the wind.
Promotional Power: Fans of the series will enjoy the imagery but those unfamiliar with the premise, might need something more telling. Check them out here.
Trailer: “Wall Street 2”
The Good: Whether you’re familiar with Gordon Gekko from Oliver Stone’s 1987 original or not, it’s clear this guy means business. The rocking background music and quick edits are bound to make anyone’s heart race.
The Bad: That suit might be too tight for Shia LaBeouf’s own good.
Promotional Power: Greed is good. Greed is very good. Check it out here.