Lego has been releasing movie-branded playsets for a long time. I suppose it was only a matter of time before the movies started playing with Legos, especially since "Batman," "Indiana Jones" and "Star Wars" have done so well with the children's toys in the video game world. Warner Bros. and Dan Lin have picked up movie rights to the multi-colored building blocks, and they've set the writing team of Dan and Kevin Hageman loose on the script.
The Hollywood Reporter's Risky Biz Blog brings word that the plan is for a live action/CG hybrid (think "Alvin and the Chipmunks") set in a Lego world. The story will focus on "the subject of child-like imaginations and examines themes of creativity and teamwork in the manner of 'Toy Story.'" If I had to guess, I'd say that only part of the movie will shake out in this Lego world. Whether that's because kids are zapped into it, "Narnia"-style, straight from the outset or more of a jumping back and forth is anyone's guess.
Action in a Lego world breeds all sorts of opportunities for cross-franchise play. While the whole point of the toy is to let a child's (or playful adult's) imagination run wild, it's not always unstructured fun. Branded playsets are available for all sorts of well-known franchises, including those relating to the video games mentioned above, and pop culture memes, like pirates and ninjas.
Lin most recently produced "Terminator Salvation," and he's also performing similar duties for Richard Kelly's "The Box" and Guy Ritchie's "Sherlock Holmes," starring Robert Downey Jr. In addition to video games and the more traditional building blocks and playsets that started it all, Lego has also seen a number of direct-to-video for-kids releases. The plan is to give this Lego movie -- a first for the brand -- a broader appeal, something that Lin specializes in.
I think there's really only one important question that needs to be answered at this point: can we expect a cameo from Zack? He's a Lego maniac, you know.
Where would you like to see a Lego movie go? What do you make of the growing toys-as-movies trend? How about the increasing popularity of live action/CG hybrid features?