'Bruno' Still Fabulous At #1 In The Sunday Box Office Report

Bruno1. "Bruno" ($30.4 million)

2. "Ice Age: Dawn of the Dinosaurs" ($28.5 million)

3. "Transformers: Revenge of the Fallen" ($24.2 million)

4. "Public Enemies" ($14.1 million)

5. "The Proposal" ($10.5 million)

"Bruno" has beaten "Borat" at the box office. The fabulous fashionista scored a $30.4 million debut as of Saturday, a more impressive take than Sacha Baron Cohen's other social satire, which opened to $26.5 million in November 2006. Of course, "Borat" also went on to take an estimated $128.5 million. Moving from Friday night sales to Saturday night, "Bruno" saw box office receipts decline by 39%.

"Bruno" is at the center of more than just a shaky box office performance. The Gay & Lesbian Alliance Against Defamation has criticized the film for "decreasing the public's comfort with gay people" by "reinforcing some damaging, hurtful stereotypes."

According to Deadline Hollywood Daily, GLAAD president Jarrett Barrios saw the film on Friday and found his worst fears confirmed. "Unfortunately, the scenes that we had the biggest concerns about remained in the film," Barrios said. "[This movie doesn't] help America understand the hundreds of thousands of gay families who get up every day, do the carpool then rush home to make dinner and be with their children."

Universal dismissed such fears in an official statement. "We believe the overwhelming majority of the audience will understand and appreciate the film's inarguably positive intentions."

With all the attention "Bruno" has received, it's easy to forget that Fox's "I Love You, Beth Cooper" also debuted this weekend. It seems most moviegoers did too. Chris Columbus' teenage comedy grossed only $5 million as of Saturday, landing at #7.

Young moviegoers preferred to catch up with movies they'd missed thanks to the Fourth of July. Both "Ice Age: Dawn of the Dinosaurs" and "Transformers: Revenge of the Fallen" are so far enjoying weekend earnings of $28.5 million and $24.2 million, respectively. Still this weekend feels like a waiting game, until "Harry Potter and the Half-Blood Prince" goes wide on July 15, an event sure to shift the box office playing field.