1. "Brüno" ($14.2 million)
2. "Ice Age: Dawn of the Dinosaurs" ($8.7 million)
3. "Transformers: Revenge of the Fallen" ($7.6 million)
4. "Public Enemies" ($4.3 million)
5. "The Proposal" ($3.5 million)
"Bruno" has finally made a name for himself in Hollywood! Sacha Baron Cohen's latest R-rated cultural satire nabbed the top spot this weekend, making a fashionable debut of $14.2 million. Though his reviews (71% at Rotten Tomatoes) and ticket sales are solid, Deadline Hollywood Daily reports that the gay Austrian fashionista might just be a little too shocking for audiences. "It only earned a "C" Cinemascore indicating domestic moviegoers didn't like what they saw -- perhaps because of the unexpectedly in-your-face male genitalia."
"Ice Age" has the #2 spot after being edged out last weekend by "Transformers: Revenge of the Fallen." This is probably thanks to a lack of family friendly offerings on the release slate this week (watch out next week though). The animated 3-D comedy picked up another $7.6 million on Friday night, and is currently staying cool at $100.5 million earned.
"Transformers" is finally losing some steam, dropping to #3 with a Friday take of $7.6 million. Box office analysts were predicting that "Bruno" would take the Autobots down, though it is nonetheless surprising to see Bruno's frail form bring down Michael Bay's massive fighting robots. Fallen or not, "Transformers" is still racking in the bucks; DHD estimates that it will add another $25 million to its gross box office this weekend, which means a not-shabby three-week total of $322.6 million.
One man who hasn't quite made a name for himself this summer is John Dillinger. He's nearly as flashy as Bruno in his well-researched period duds, but Michael Mann's "Public Enemies" hasn't enjoyed the same level of stardom. This first part of the weekend finds the gangster flick at #4, doing steady business with another $4.3 million. All told, "Enemies" has $56.7 million stashed away in its safehouse so far. Crossing the $100 million mark seems unlikely with so many tentpole summer titles still to come, which has led some to call it another flop for Universal.
This dawn of the weekend finally says goodbye to "The Hangover," as it dropped off the top five and was replaced by "The Proposal." The wedding comedy finally crossed the $100 million mark earlier this week, with last night's $3.5 million in ticket sales bringing its box office gross to $106.8 million.
Readers, what are you seeing this weekend? Are you opting for "Bruno" or staying home?