We’re barely a week past Halloween, which means it's just about time to start the annual War On Christmas.
This year, Starbucks is apparently leading the charge against Jesus's b-day with the unveiling of a more minimalist look for its famous red holiday cups. The new cups replace previous years’ busy decorations with “a two-toned ombré design, with a bright poppy color on top that shades into a darker cranberry below.”
The design’s lack of v. religious imagery like snowmen and ice skates has some Christians worried that people won’t spend enough time reflecting on the fact that God sacrificed his only son on the cross during their morning commute.
The religiously ambiguous cups deny “the hope of Jesus Christ and His story told so powerfully at this time of year,” Christian Concern's Andrea Williams told Breitbart London. In a separate post, the conservative outlet went so far as to say that the cups “are emblematic of the Christian culture cleansing of the West.” Now, concerned citizens are boycotting the coffee behemoth.
Ignoring, for a moment, the hyperbole of comparing drinking from a cup without snowflakes on it to cultural cleansing, it's worth reiterating that this sentiment is nothing new, nor is it limited to a few months per year. People have long pointed to things like saying "Happy Holidays" in lieu of "Merry Christmas" as evidence of a growing "pc" culture, while conveniently ignoring their own demand that society always reflect and reaffirm their personal beliefs.
Saying Starbucks' move is discriminatory towards Christians is just another example of a dominant group cribbing the language of the oppressed in order to preserve the status quo. We've seen this before, and whether it’s cries of “reverse racism” or “what about the menz!”, the effect is the same: the undermining of legitimate efforts to end discrimination in favor of keeping the privileged comfortable.
The truth is, the removal of Christmas-specific branding has nothing to do with launching a War on Christmas. Starbucks' CEO told Breitbart that the cups represent a "more open way to usher in the holiday," meaning the call is just for inclusivity — to start recognizing the diversity of belief that exists throughout the world in 2015.
Mostly, though, it’s just a gimmick to sell gingerbread lattes, whether or not their containers are emblazoned with Christmas trees (whose roots, by the way, are pagan).