Whitney Port Spills On Her New Fashion (And Makeup!?) Line

Collections aren't built in a day. And this week on The City, Whitney's showing Kelly Cutrone the rough sketches for (what will eventually become) her Whitney Eve line! 'Course, those keeping tabs on Whit's life away from The City cameras know the would-be fashionista's already come a long way since her very first critique. So what's this clothing line really all about? The three Cs: comfort, convenience and classic style.

"I wanted to produce a clothing line that could appeal to a mass audience and make girls feel comfortable,'' Whitney explained in today's Miami Herald. "A lot of the looks go from day to night, are easy to accessorize and transform to a more formal look. I want the collection to grow and adapt as I do.''

And speaking of growing and adapting, Whitney's venturing into new design territory already! The City gal is teaming up with Sephora to create a new wallet friendly lipstick for Cargo.

"I don't wear a lot of makeup and thought it was a fun idea to have a bright lip,'' Whit says of her new line, Pinky Eve, priced at $20 a tube. "An understated eye and bright lip is a great balance and the color looks good on most skin tones.''

+ Think Whitney's ready to move into makeup? Or should she be 100% focused on fashion? Check out these pix of Whitney showing off her pucker and tell us whether you'll be paying Pinky Eve any lip service!