On Tuesday (Oct. 27), the 24-year-old released the surprisingly rustic-inspired video for “Say Love,” a supercharged ballad about being emotionally honest and not getting that vulnerability reciprocated. Saying she’s “pretty” or even “perfect” isn’t enough for JoJo; she wants her man to say those three little words to her face, but he keeps literally and figuratively turning her back to her.
In August, JoJo broke down the track for MTV News, saying, “‘Say Love” is kind of a call to action — say what you need to say and demanding more. Putting yourself out there, making yourself vulnerable and you’re asking for the same, if not more, in return. It’s a big, emotional, driving mid-ballad.”