A lot more people in Niagara Falls, N.Y. are recycling, all thanks to a plastic mask, a custom t-shirt and the power of the internet.
Niagara Falls' Solid Waste Education & Enforcement Team, or SWEET for short, created recycling goat mascot Totes McGoats last year because only an alarming 4% of the city recycled. The attention-getting human-goat hybrid, made with only $100 worth of material, actually helped raise the recycling rate to 23% -- and whether that's through awareness or fear is anyone's guess.
“I guess you would say Totes is a cute animal mascot, kind of scary actually ... But having an animal mascot we think is one of the ways that you can reach out to kids and get their attention," Mayor of Niagara Falls Paul Dyster told TWC News.
Mr. McGoats even has his own Twitter, where he posts recycling-themed messages using emojis and funny musings:
Since a photo of the ♻️ greenest ♻️ goat in New York was Tweeted by Buffalo's WGRZ news station, Totes McGoats has become an overnight sensation. Even Totes himself is overwhelmed by the attention:
This much is true: whether he brightens your day or not, you're definitely gonna remember him.