Kelis gives an ex the easy, breezy boot in her new clip.
Anyone whose life was changed by Kelis’ last LP, 2010’s Flesh Tone (hallowed be its name), might be a bit surprised at how laid-back the tracks from sixth studio album Food (Apr. 22) are. But what “Jerk Ribs” and now “Rumble” lack in club-readiness, they more than make up for in earworm catchiness and revealingly intimate lyrical content — what we love most about the “Acapella” singer’s canon, TBQH.
In her new music video for “Rumble,” we open on Kelis treading her way into the middle of a lake, lavishly upholstered chair in hand. As she enshrines herself front and center, we see a number of men pop in and out of frame — some fishing, some canoeing, some blowin’ on a trumpet, and all looking like total “Duck Dynasty” doppels. (Though obviously, the cast of “Duck Dynasty” COULD NEVAH! #shedoesntevengohere)
The uneventful comings and goings of men throughout the video fall in line with the story Kelis sings throughout: “And even though I know I’m right/ Just like some lapse in my memory/ You’re back to me, hand on the door/ I want you, baby don’t go.” Thankfully, she always comes to her senses with the chorus’ repeated “I’m so glad you gave back my keys” mantra, a line we’ve already glorified in our holy book of Kelis scripture. Amen.
+ Watch Kelis’ “Rumble” video.
Photo credit: Ninja Tune