Woman's Hour keep it simple in the moving "Her Ghost" video.
Woman's Hour is about to be a pretty big deal, so put down your Flappy Birds knock-off game, and pay attention. The London-based band just signed to Secretly Canadian (Gardens & Villa, Jens Lekman), and has grown its early Vampire Weekend/Beach House influences into a fresh, clean, dance-pop style with some serious heart.
The group demonstrates all of that in their new video for "Her Ghost," a collaboration with directors Broomberg & Chanarin. Using a blank backdrop, the minimalist black and white clip centers on a single shot starring actress Vilma Jackson, a deaf woman who signs her own take on singer Fiona Buress' relationship story.
What begins as a clever alternative to the lyric video format gains feeling as Jackson dances to the rhythm, her movements turning the words into simple, honest images -- no special effects, celeb cameos, or Katy Perry-level budget required. It's a moving video intended for sad, slow, solo dancing, though Jackson, her fists in the air, also gives the track a sense of strength. Take a calming breath, and watch it twice.
Woman's Hour will hit the road with Metronomy this month to play a handful of U.S. dates, including three nights in New York and a run at Austin's SXSW. Bring Kleenex.
+ Watch Woman's Hour's "Her Ghost" video.
Photo credit: Oliver Chanarin