Woman's Hour Take You On An Emotional, Sign-Language Journey In Their 'Her Ghost' Video

Watch Woman's Hour's new video for "Her Ghost."

Woman's Hour keep it simple in the moving "Her Ghost" video.

Woman's Hour is about to be a pretty big deal, so put down your Flappy Birds knock-off game, and pay attention. The London-based band just signed to Secretly Canadian (Gardens & Villa, Jens Lekman), and has grown its early Vampire Weekend/Beach House influences into a fresh, clean, dance-pop style with some serious heart.

The group demonstrates all of that in their new video for "Her Ghost," a collaboration with directors Broomberg & Chanarin. Using a blank backdrop, the minimalist black and white clip centers on a single shot starring actress Vilma Jackson, a deaf woman who signs her own take on singer Fiona Buress' relationship story.

What begins as a clever alternative to the lyric video format gains feeling as Jackson dances to the rhythm, her movements turning the words into simple, honest images -- no special effects, celeb cameos, or Katy Perry-level budget required. It's a moving video intended for sad, slow, solo dancing, though Jackson, her fists in the air, also gives the track a sense of strength. Take a calming breath, and watch it twice.

Woman's Hour will hit the road with Metronomy this month to play a handful of U.S. dates, including three nights in New York and a run at Austin's SXSW. Bring Kleenex.

+ Watch Woman's Hour's "Her Ghost" video.

Photo credit: Oliver Chanarin